Smaller shops can be surprisingly friendly if they care about repeat customers. From my experience, communication with the store can tell you a lot. A product that still looks good after a few months is more impressive than something only good on arrival. Everyone has different expectations, but real photos and detailed comments are useful for everyone.

If anyone is interested in real user experiences, I sometimes write short notes about the shops I test.
You can find one of the pages here:
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click here
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When I test a new shop I usually start with one or two items instead of a huge order. Online shops that show detailed measurements and care instructions usually get my attention. Comfort around the heel and toes is more important than super fancy design. Sometimes I even measure an existing frame with a ruler before ordering anything new. If buyers say the item runs small or large, I always adjust my choice accordingly. Whenever I find something that actually works well, I tend to reorder it later.

Hope this helps someone.